…That is the question that many people are asking. While design taste and preferences are truly a matter of preference, and to some design falls second or third to utility or performance, an appealing design will make or break a vehicle.
One modern day, non-hybrid design that exemplifies bad design and a sales flop is the Pontiac Aztec.
While picking on the Aztek at this time is a little off topic in that it is not a Hybrid it is still a prime example of what happens when design fails function. Although the car has been out of production for years Pontiac is still able to sell new Azteks from their stockpile of “New” cars that never sold. In 2007 they sold 25 Azteks.
The concern today turns toward the hybrid and ultra fuel sippers that are growing in demand as gas prices continue to climb. Europeans have been enduring high gas prices for decades and on a whole adjusted their shopping to what they could afford, smaller cars and diesels, a long time ago. After a solid 15 years of SUV mania in the states it is difficult to break those shopping habits along with the feelings of need for utility and safety associated to SUV’s. And believe me, the American auto industry was more than happy to sell those marked-up SUV’s to a thirsting populace. So much so that during that 15 year span of SUV mania cars nearly slipped off the radar in the design and board rooms. Now that another fuel crisis is upon us and new technologies are advancing the auto industry is having to rethink just what the Car will become. …And that in turn is leading to some interesting, odd and sometimes quirky autos.
Follow the Leap for analysis on 10 designs that represent the Hybrid-Electric-Fuel Efficient market.
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